Privacy Policy

Effective Date: 15 December 2019
Last Updated: 20 August 2026

INTRODUCTION

This Privacy Policy governs the collection, use, processing, disclosure, storage and protection of personal data in connection with aashishvats.com (the “Website”).

The Website is operated and managed by Ananta Akshar Infomedia Private Limited, a company incorporated under the laws of India (“Ananta Akshar”, “Company”, “we”, “us” or “our”).

By accessing or using the Website, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for any particular processing activity, such consent shall be obtained through the manner prescribed by applicable law.

This Privacy Policy sets out the categories of personal data that may be collected, the purposes and manner in which such data may be processed, the circumstances in which it may be disclosed, the technologies used to analyse Website activity, and the rights available to individuals in relation to their personal data.

1. ABOUT THE WEBSITE AND THE DATA FIDUCIARY

aashishvats.com is a knowledge and content platform associated with Aashish Vats, an author, entrepreneur, blogger, podcaster, and creator of educational and intellectual content.

The Website publishes articles, frameworks, research, resources and other intellectual content and may offer newsletters, digital products, books, consultations, educational programmes and other related products or services.

For the purposes of applicable data-protection law, Ananta Akshar Infomedia Private Limited is responsible for determining the purposes and means of processing personal data collected through the Website, except where a third-party service provider independently determines the purposes and means of its own processing.

For privacy-related questions, requests, complaints or communications concerning the processing of your personal data, you may contact us at:

Email: support@aashishvats.com

2. SCOPE

This Privacy Policy applies to personal data collected or processed through:

  1. the Website;
  2. forms and other information-submission mechanisms available on the Website;
  3. newsletter subscriptions and email communications;
  4. purchases and transactions initiated through the Website;
  5. requests for information, consultations or other services;
  6. comments, messages and other content voluntarily submitted by users;
  7. cookies and similar technologies deployed on the Website; and
  8. analytics, behavioural measurement and advertising technologies used in connection with the Website

This Privacy Policy does not apply to websites, applications, platforms or services operated by third parties, even where the Website contains links to, integrations with, or functionality provided by those third parties.

3. PERSONAL DATA THAT WE COLLECT

We collect personal data only to the extent reasonably necessary for the purposes described in this Privacy Policy or otherwise permitted by applicable law.

3.1 Information Provided by You

Depending on the manner in which you interact with the Website, we may collect:

  • name;
  • email address;
  • telephone or mobile number;
  • information submitted through contact or enquiry forms;
  • information contained in correspondence or communications with us;
  • information relating to products, frameworks, services or resources requested or purchased;
  • transaction-related information;
  • billing-related information where required for a transaction;
  • communication preferences;
  • information voluntarily provided in comments or other submissions; and
  • any other information that you voluntarily provide to us.

We do not require you to provide personal data that is not reasonably necessary for the relevant purpose.

3.2 Information Collected Automatically

When you access or use the Website, certain technical and usage information may be collected automatically.

Such information may include:

  • Internet Protocol (“IP”) address;
  • browser type and version;
  • operating system;
  • device type and characteristics;
  • approximate geographic location;
  • referring URL or source;
  • pages and articles viewed;
  • date and time of access;
  • links clicked;
  • buttons and calls-to-action interacted with;
  • downloads and resource interactions;
  • session and engagement information;
  • navigation information;
  • information concerning Website performance;
  • information concerning interactions with forms and other Website features;
  • mouse movements, clicks, scrolling and other interaction data where behavioural analytics tools are enabled; and
  • other technical information generated through use of the Website.

The collection of such information is primarily intended to operate, secure, analyse and improve the Website and to understand how users interact with our content and services.

4. PURPOSES OF PROCESSING PERSONAL DATA

We may process personal data for the following purposes:

4.1 Provision of Content and Services

To provide articles, newsletters, frameworks, resources, digital products, books, consultations and other products or services requested by you.

4.2 Communications

To respond to enquiries, correspondence, requests for assistance, feedback and other communications.

4.3 Transactions

To facilitate purchases, process transactions, provide order confirmations, fulfil purchases, administer refunds and cancellations, and provide transaction-related support.

4.4 Website Operation

To operate, maintain, administer and improve the Website and its functionality.

4.5 Analytics and Measurement

To measure Website traffic, content performance, engagement, navigation patterns and the effectiveness of campaigns and other promotional activities.

4.6 Behavioural Analysis

To understand how visitors interact with the Website, including how they navigate pages, interact with content and calls-to-action, scroll through pages, engage with forms and otherwise use Website functionality.

4.7 Understanding Content Interests

To understand which subjects, articles, frameworks, resources and offerings are of interest to visitors and users based on their interactions with the Website.

4.8 Security and Fraud Prevention

To detect, prevent and investigate unauthorised access, fraud, abuse, malicious activity, security incidents and other threats to the Website, our business or our users.

4.9 Legal and Regulatory Compliance

To comply with applicable laws, regulations, lawful governmental directions, court orders and other legal obligations.

4.10 Protection of Rights and Interests

To establish, exercise or defend legal claims and to protect the rights, property, security and legitimate interests of the Company, its users and other persons.

5. WEBSITE ANALYTICS AND INTERACTION TRACKING

We use analytics, measurement and behavioural-analysis technologies to understand how visitors use and interact with the Website.

Our technology stack may include:

  • Google Analytics / Google Analytics 4;
  • Google Search Console;
  • Google Tag Manager;
  • Meta Pixel;
  • LinkedIn Insight Tag;
  • Microsoft/Bing tracking technologies;
  • Hotjar;
  • Microsoft Clarity;
  • WordPress and relevant WordPress functionality;
  • Brevo; and
  • cookies and similar technologies.

These technologies may collect or facilitate the collection of information concerning:

  • pages and articles viewed;
  • links clicked;
  • calls-to-action interacted with;
  • resources and frameworks viewed or downloaded;
  • forms opened or submitted;
  • referral sources;
  • session and engagement information;
  • return visits;
  • device and browser characteristics;
  • approximate geographic information;
  • mouse movements;
  • clicks;
  • scrolling behaviour;
  • page interaction and navigation;
  • session activity;
  • interaction with page elements; and
  • other Website events configured for analytics or measurement purposes.

We may use this information to assess Website performance, understand content engagement, measure marketing effectiveness, improve the Website, identify areas of user interest and improve the presentation and usability of our content and services.

5.1 Interest and Intent Analysis

We may analyse Website interactions to identify broad patterns of visitor interest or engagement.

For example, Website interaction data may indicate that visitors are engaging with particular subjects, articles, frameworks, products or resources.

Such analysis is intended to improve our content, Website experience, products, services and marketing activities.

We do not represent that such interaction data establishes an individual’s intentions, beliefs, psychological characteristics or preferences with certainty.

5.2 Behavioural Analytics and Session Analysis

We may use Hotjar and Microsoft Clarity to analyse Website usage and visitor behaviour.

These services may provide functionality including heatmaps, session recordings, interaction analysis, scrolling analysis, click analysis and related behavioural insights.

Hotjar’s privacy documentation is available at:
https://www.hotjar.com/legal/policies/privacy-v6/

Microsoft Clarity’s privacy and security information is available at:
https://clarity.microsoft.com/privacy

We configure these services, where technically available, to reduce the collection of information that is not necessary for Website analytics and to apply available privacy and masking controls.

We do not intentionally configure these services to collect complete payment-card numbers, CVV numbers, passwords or other highly sensitive authentication credentials.

Where applicable law requires consent before behavioural analytics technologies are deployed, such technologies shall be activated only in accordance with the applicable consent requirements.

6. COOKIES AND SIMILAR TECHNOLOGIES

The Website uses cookies and similar technologies.

Cookies are small data files or identifiers placed on or associated with your browser or device when you access a website.

We may use cookies and similar technologies for the following purposes:

6.1 Essential Functionality

To enable Website functionality, maintain security, support technical operations and remember necessary technical preferences.

6.2 Analytics

To measure Website traffic, engagement, navigation, performance and other usage patterns.

6.3 Behavioural Analysis

To support services such as Hotjar and Microsoft Clarity, including session analysis, heatmaps, interaction measurement, scrolling analysis and related Website-experience analytics.

6.4 Marketing and Attribution

Tracking technologies such as Meta Pixel, LinkedIn Insight Tag and Microsoft/Bing technologies may be used to measure campaign performance, referrals, conversions and Website interactions.

6.5 Preferences

Where applicable, to remember settings and preferences necessary for the operation of the Website.

The particular cookies and identifiers deployed on the Website may change as Website functionality and third-party services are updated.

Where applicable law requires consent before non-essential cookies or similar technologies are used, such technologies will be deployed only in accordance with the applicable consent requirements.

You may also manage or disable cookies through your browser settings. Disabling cookies may affect certain Website functionality.

7. NEWSLETTER AND EMAIL COMMUNICATIONS

We may collect your name and email address when you voluntarily subscribe to our newsletter or otherwise request email communications from us.

Our email communications are currently facilitated through Brevo.

We may use your email address to provide:

  • newsletters;
  • articles and editorial content;
  • information concerning new frameworks and resources;
  • product and service announcements;
  • updates concerning purchases or services;
  • relevant educational material; and
  • other communications permitted by applicable law.

Brevo may process subscriber information in connection with email delivery, subscriber management, consent management, campaign administration and related services.

Brevo’s privacy and data-processing documentation is available at:
https://help.brevo.com/hc/en-us/sections/360000396424-Privacy-and-confidentiality-of-your-personal-information

Where required by applicable law, promotional communications will include an appropriate mechanism for withdrawing or managing communication preferences.

You may unsubscribe from marketing communications at any time through the unsubscribe mechanism contained in the relevant communication or by contacting us at support@aashishvats.com.

Withdrawal from marketing communications shall not prevent us from sending communications that are necessary to complete a transaction, provide a service requested by you, comply with a legal obligation or otherwise administer an existing relationship.

8. PAYMENT AND TRANSACTION INFORMATION

Payments for products or services offered through the Website may be processed through third-party payment gateways and checkout platforms, including Razorpay.

We do not directly store complete payment-card credentials, including full card numbers, CVV numbers, PINs or similar payment-instrument authentication credentials on our own systems.

When you initiate or complete a transaction, the relevant payment provider may collect and process information necessary to process, authenticate, secure and record the transaction.

Such information may include, depending on the payment method and transaction:

  • name;
  • email address;
  • telephone number;
  • billing or transaction information;
  • product or service purchased;
  • transaction information;
  • device and technical information;
  • IP address; and
  • information required for fraud prevention, authentication, regulatory compliance or transaction processing.

Razorpay’s privacy documentation is available at:
https://razorpay.com/privacy-policy/

Razorpay’s Buyer Privacy Notice is available at:
https://razorpay.com/buyer-privacy-notice/

The processing of personal data by a third-party payment provider is governed by that provider’s applicable privacy notice, terms and legal obligations.

Accordingly, we do not assume responsibility for the independent processing, storage, security or retention practices of a third-party payment provider except to the extent required by applicable law.

9. THIRD-PARTY SERVICE PROVIDERS

We engage third-party service providers where reasonably necessary to operate the Website and conduct our business.

These may include providers relating to:

  • website hosting and infrastructure;
  • WordPress and website functionality;
  • analytics and measurement;
  • behavioural analytics;
  • email and newsletter delivery;
  • payment processing;
  • checkout and transaction management;
  • marketing measurement;
  • communications;
  • security and technical services; and
  • professional or business services.

Our current technology and service providers may include the following:

Google

We use Google services including Google Analytics, Google Analytics 4, Google Search Console and Google Tag Manager.

Google Privacy Policy:
https://policies.google.com/privacy?hl=en-IN

Meta

We may use Meta Pixel and related Meta technologies for measurement and attribution.

Meta Privacy Policy:
https://www.facebook.com/privacy/policy/

LinkedIn

We may use LinkedIn Insight Tag and related LinkedIn technologies for Website measurement and campaign attribution.

LinkedIn Privacy Policy:
https://www.linkedin.com/legal/privacy

Microsoft

We may use Microsoft/Bing tracking technologies and Microsoft Clarity for analytics, measurement and Website-experience analysis.

Microsoft Privacy Statement:
https://privacy.microsoft.com/en-us/privacystatement

Microsoft Clarity Privacy & Security:
https://clarity.microsoft.com/privacy

Hotjar

We may use Hotjar for Website-experience analytics, including heatmaps, session analysis and related behavioural analytics.

Hotjar Privacy Policy:
https://www.hotjar.com/legal/policies/privacy-v6/

Brevo

We use Brevo for newsletter and email communications.

Brevo Privacy and Data Protection Resources:
https://help.brevo.com/hc/en-us/sections/360000396424-Privacy-and-confidentiality-of-your-personal-information

Razorpay

We may use Razorpay for payment processing and related transaction services.

Razorpay Privacy Policy:
https://razorpay.com/privacy-policy/

Razorpay Buyer Privacy Notice:
https://razorpay.com/buyer-privacy-notice/

WordPress

The Website is operated using WordPress and may use WordPress-related functionality and plugins.

WordPress Privacy Policy:
https://wordpress.org/about/privacy/

The specific plugins and service providers used on the Website may change from time to time.

We may disclose personal data to such providers to the extent reasonably necessary for them to provide services to us.

Where a provider processes personal data on our behalf, we expect the provider to process such data in accordance with applicable contractual, technical and legal requirements.

Where a provider independently determines the purposes and means of processing personal data within its own platform or service, that provider’s own privacy policy and terms shall govern its processing.

10. THIRD-PARTY PRIVACY POLICIES

The Website may incorporate or interact with services operated by third parties.

Such third parties may independently collect, use, store or otherwise process information in accordance with their own privacy policies and terms.

The relevant third-party privacy policies are available through the following links:

These links are provided for transparency and convenience.

For the avoidance of doubt, this Privacy Policy does not incorporate or adopt the privacy policies of third parties, and your use of the Website does not by itself constitute acceptance of those third parties’ contractual terms.

11. DISCLOSURE OF PERSONAL DATA

We may disclose personal data in the following circumstances:

11.1 Service Providers

To third-party providers engaged to provide services necessary for the operation of the Website or our business.

11.2 Legal Requirements

Where disclosure is required by applicable law, regulation, court order, governmental authority or lawful process.

11.3 Protection and Enforcement

Where reasonably necessary to detect or prevent fraud, security threats, unlawful conduct, abuse or violations of our legal rights.

11.4 Professional Advisers

To lawyers, accountants, auditors, consultants, insurers and other professional advisers where reasonably necessary for legitimate business, legal or regulatory purposes.

11.5 Corporate Transactions

In connection with a merger, acquisition, restructuring, financing, sale of assets, transfer of business or similar corporate transaction, subject to applicable law.

We do not sell personal data as a standalone commercial asset.

12. DATA STORAGE AND RETENTION

Personal data may be stored on systems maintained by the Company and on systems operated by third-party service providers engaged by us.

Certain service providers may store or process personal data outside India.

We retain personal data only for so long as reasonably necessary for the purpose for which it was collected, for the performance of a transaction or service, for legitimate business and recordkeeping purposes, or where retention is required or permitted by applicable law.

Retention periods may therefore vary depending upon:

  • the nature of the personal data;
  • the purpose of processing;
  • the relationship between you and the Company;
  • applicable accounting, tax or regulatory requirements;
  • dispute-resolution requirements;
  • legal claims or proceedings; and
  • legitimate security and recordkeeping requirements.

Newsletter information may be retained for so long as you remain subscribed or until deletion is otherwise appropriate.

Transaction and accounting records may be retained for the period prescribed by applicable law.

Analytics and technical information may be retained in accordance with the retention configurations and policies of the relevant analytics provider.

Behavioural analytics information may be retained in accordance with the applicable retention settings and policies of Hotjar, Microsoft Clarity and other relevant service providers.

Where personal data is no longer required, it may be deleted, anonymised or otherwise disposed of in accordance with applicable law and our legitimate operational requirements.

13. INTERNATIONAL PROCESSING

Some third-party providers used by the Company may operate infrastructure or process information outside India.

Accordingly, personal data may be transferred to, stored in or processed in jurisdictions outside India.

Where such processing is subject to applicable data-protection requirements governing cross-border transfers, we shall implement the measures required by applicable law.

Users should also review the privacy policies of relevant third-party providers to understand their international data-processing practices.

14. DATA SECURITY

We maintain reasonable technical and organisational safeguards designed to protect personal data against unauthorised access, disclosure, alteration, misuse, loss or destruction.

Security measures may include access controls, authentication mechanisms, secure transmission technologies, provider-level security measures, administrative controls and other safeguards appropriate to the nature of the information and the risks associated with its processing.

No method of transmission or electronic storage is completely secure. Accordingly, while we take reasonable measures to protect personal data, we cannot guarantee absolute security.

Where a personal-data breach occurs and notification is required under applicable law, we shall take the measures required by law, including appropriate investigation, mitigation, notification and remedial measures.

15. RIGHTS OF DATA PRINCIPALS

Subject to applicable law and the commencement of the relevant statutory provisions, individuals whose personal data is processed through the Website may have rights including:

  • the right to obtain information regarding personal data being processed;
  • the right to request correction or completion of inaccurate or incomplete personal data;
  • the right to request erasure of personal data, subject to applicable legal requirements and exceptions;
  • the right to withdraw consent where processing is based on consent;
  • the right to obtain grievance redressal; and
  • such other rights as may be prescribed under applicable law.

The Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 establish India’s statutory framework governing digital personal data. The Rules were notified in November 2025 and contain a phased commencement schedule.

The precise availability and procedure for exercising any statutory right shall be determined in accordance with the law applicable at the time the request is made.

To submit a privacy request, please contact:

support@aashishvats.com

We may request reasonable information necessary to verify the identity of the person making a request.

Nothing in this section limits any rights available to an individual under applicable law.

16. WITHDRAWAL OF CONSENT

Where processing is based upon consent, you may withdraw such consent in accordance with applicable law.

Withdrawal of consent shall not affect the lawfulness of processing undertaken before the withdrawal.

Where withdrawal of consent prevents us from providing a particular product, service, communication or functionality, we may be unable to continue providing that product, service, communication or functionality.

Where applicable, we shall inform you of such consequences.

17. CHILDREN’S DATA

The Website provides general educational and informational content concerning subjects including professional development, business, content creation, technology, artificial intelligence, psychology, personal development, emotional well-being and related areas of knowledge.

The Website is intended for a general audience and is not specifically directed towards children. The Website does not provide adult, sexually explicit or otherwise age-restricted content, and access to the Website is not intended to be restricted solely on the basis of age.

However, the Website is not designed or operated for knowingly soliciting, collecting or processing personal data belonging to children.

We do not knowingly request or encourage children to provide personal data through newsletter subscriptions, contact forms, purchase mechanisms, consultations or other features of the Website where such collection would be prohibited or subject to additional requirements under applicable law.

Where applicable law imposes specific requirements concerning the collection or processing of personal data relating to children, including requirements relating to parental or guardian consent, the Company shall comply with those requirements.

If we become aware that personal data relating to a child has been collected through the Website in circumstances where such collection or processing was not lawfully authorised, we may take reasonable steps to verify the circumstances and delete or otherwise dispose of such personal data, subject to any legal obligation requiring its retention.

If a parent, legal guardian or other person authorised by applicable law believes that a child has provided personal data to us, they may contact us at:

support@aashishvats.com

Nothing in this section is intended to prevent children from accessing general educational or informational material that is lawfully available on the Website. This section concerns the Company’s collection and processing of children’s personal data and is not intended to characterise the Website as an age-restricted or adult-content service.

18. THIRD-PARTY WEBSITES AND EMBEDDED SERVICES

The Website may contain links to third-party websites, applications, social-media platforms or other services.

The Company does not control such third-party services and is not responsible for their privacy practices, security practices, content or policies.

The Website may also contain third-party integrations, embedded content, pixels, widgets or other technologies.

Interaction with such services may result in information being transmitted to the relevant third party.

Your interaction with those services is governed by the privacy policy and terms of the relevant third party.

We recommend reviewing those policies before providing personal information to a third-party service.

19. MARKETING AND COMMUNICATIONS

We may use personal data to communicate information regarding our own articles, newsletters, frameworks, books, products, services, consultations, educational offerings and other activities, subject to applicable law and your communication preferences.

We do not currently sell or rent our subscriber or customer databases to unrelated third parties for their independent marketing purposes.

Where a communication requires consent under applicable law, we shall obtain and maintain such consent in the manner prescribed by law.

You may withdraw from promotional communications at any time using the applicable unsubscribe mechanism or by contacting:

support@aashishvats.com

20. AUTOMATED DECISION-MAKING AND AI PROCESSING

As of the Effective Date of this Privacy Policy, we do not use artificial-intelligence systems to process personal data submitted through the Website for the purpose of making decisions about individuals.

We may use AI-enabled tools in other aspects of our content creation or business operations from time to time. We will not intentionally submit personal data collected through the Website to an AI service for processing unless such processing is lawful and appropriate for the relevant purpose.

If our use of AI or automated decision-making changes materially, we may update this Privacy Policy and provide any additional notice or obtain any consent required by applicable law.

21. INTELLECTUAL PROPERTY AND USER CONTENT

Personal data and intellectual property are separate matters.

Nothing in this Privacy Policy grants any person a licence or other right to reproduce, distribute, modify, commercialise or otherwise exploit the Company’s or Aashish Vats’s intellectual property.

Any intellectual-property rights, content-use restrictions, licences and permissions relating to the Website and its content are governed by the Website’s applicable Terms & Conditions and other relevant legal notices.

Where you voluntarily submit comments, feedback or other content to the Website, the Company may process the information associated with that submission for the purposes described in this Privacy Policy and the purposes for which the submission was made.

22. GRIEVANCE AND PRIVACY REQUESTS

Any privacy-related request, concern or complaint may be submitted to:

Ananta Akshar Infomedia Private Limited
Email: support@aashishvats.com

The Company shall review privacy requests and grievances and respond in accordance with applicable law and the procedures applicable to the relevant request.

Where applicable law prescribes a specific grievance-redressal mechanism, timeline or designated person, the Company shall comply with such requirements.

23. CHANGES TO THIS PRIVACY POLICY

We reserve the right to amend this Privacy Policy from time to time to reflect:

  • changes in applicable law;
  • changes in regulatory requirements;
  • changes to the Website;
  • changes to our products or services;
  • changes to the categories of personal data collected;
  • changes to third-party service providers;
  • changes to our data-processing practices; or
  • improvements to our privacy and security practices.

The revised Privacy Policy shall be published on the Website with an updated Last Updated date.

Where applicable law requires prior notice or consent for a material change, we shall provide such notice or obtain such consent in accordance with applicable law.

24. GOVERNING LAW

This Privacy Policy shall be governed by and construed in accordance with the laws of India.

Nothing in this Privacy Policy shall operate to deprive an individual of any mandatory protection or right available under the laws applicable to that individual.

Any dispute concerning this Privacy Policy shall be subject to the jurisdiction and dispute-resolution provisions contained in the Company’s applicable Terms & Conditions, subject to applicable law.

25. CONTACT

For questions, requests, complaints or other communications relating to this Privacy Policy or the processing of personal data, please contact:

Ananta Akshar Infomedia Private Limited

Email: support@aashishvats.com

Website: aashishvats.com

Effective Date: 15 December 2019
Last Updated: 20 August 2026

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